Tuesday, July 16, 2019
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Order the book now

You can order the book from the publishers webshop.

What is this book about?

The interest for US-made cars has always been high in Scandinavia, our relationship with America has always been good. Everybody in Scandinavia has relatives in the USA due to the large emigration from Scandinavia a hundred years ago. The US-carcompanies opened assemblyplants in the 1920's to cope with the demand. The GM-plant in Stockholm built cars up until 1956.

You can say that we have a culture of and around the american cars. In the fifties the youth was very much around old american cars and hotrodding became a reality. Later on the culture around the american cars grew, we got special magazines and shows. Since the market for american cars was large there were also a lot of servicestations, spareparts and junkyards that sold parts you needed. It was almost like a "little America".

At the end of the 1960's the first dragraces were held and the interest grew even more. We were now in the musclecar era, and the three majors sold them new in Scandinavia, Bigblock Camaros and Chevelles, Pontiac GTO's, Ford Mustang 428 CobraJet's and Bigblock Mopars. Remember that the price for gasoline was still very low and the Scandinavians made a lot of money.

One turningpoint was the oilcrisis in 1973. The US-market was chocked when the prices of gasoline skyrocketed to levels that was unimagineable. Driving around in a Hemi 'Cuda to work was unthinkable and almost everybody ditched their musclecars, they were sold for just a few hundred bucks. Now enters the Swedish carsalespeople. They have customers in Scandinavia who want these cars and they buy everything they can find and send shiploads over the Scandinavia. Ships coming to America with Volvo's and SAAB's returns full of musclecars. And so it starts. During that time cars came over in thousands every year and among them some very special ones. No one really knew what was special then, if it had a big engine that was enough.

Today the special ones are sought after and taken good care of. Some have been dragracers and will never get its orignal engine back. But quite a few have been saved and restored. Some have even been bought back to the USA by collectors.